Tel Aviv Grafitti December 30

Four Rules for Getting .Organized

BizMarketer is Finally Getting .Organized and will now publish at Bizmaketer.org. Here is what I have learned so far. Rule One: Don’t have two drinks and then decide it’s time to host your own blog. Rule Two: Don’t, while pouring a third drink, start signing up for hosting and creating your own domain. Rule Three: When you […]

hello santa December 23

Why Your Website is About to Become a Lot Less Important

My agency suit friend, Marc has very sore feet this week. You see, he’s been making the rounds of the holiday parties. His agency has hosted a few, then there’s the ad club, the marketing association stuff, his clients’ parties and his suppliers’ lunches. Sometimes two or three on the same afternoon or evening. And […]

Reject easter chickens December 16

Content and Karma and Pandas, Oh My

Last week we looked at the inconvenience and embarrassment of poor website housekeeping, and the uncomfortable truth that all content is findable and that is not always good news. Here’s the disturbing flip side of that coin: while all content may, ultimately, be findable, some of your best stuff is probably invisible and that, my […]

Dog Waste Only December 07

Why Your Website Needs a Good Cleaning

Have you been keeping your website content up to date? Let me help you out. The answer is no. Oh, sure, you’ve stuck a dreadful holiday stock image on your home page and updated your carousel with the latest campaign-o-rama effort, but really, you haven’t been keeping up, have you?

Hammers at Lee Valley November 24

Your Customers Are Way More Efficient Than You Are

I just love sitting in the quiet zone on the train. No marimba ringtones, screaming babies are but a distant menace and nobody feels the need to talk to me about hockey.  Imagine my disappointment last week when I jumped on a crowded train and had to sit in the noisy bit. The sole comfort […]

Meaningful Cover November 17

Why Meaning Matters More than Noise

“When everything you do is framed by the question ‘is this product or service worthy of my customer and why?’ it changes everything.” If you know Bernadette Jiwa, this line will feel familiar; if you don’t know Jiwa and her work around helping brands tell their stories, this book is a great place to check […]

Stainless November 10

Stop Apologizing, Start Measuring

There are a thousand reasons to be happy you don’t work for Volkswagen just now. One of them is getting to avoid being part of the orchestra accompanying its Dance Apologetic over the emissions software thing. And boy are they dancing in Wolfsburg this week. Customers are about to get gift cards and a big […]

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