spin cover February 23

To Everything Spin, Spin, Spin

I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. To be sure, it is a compelling case study and a warm tale of the power of message over whatever that was the McCain campaign was doing. I think […]

Patrician Grill King Street February 17

Why We Need to Shut Up and Let Our Customers Buy Something

There are a few statistics that are used to torment marketers.  We’ve all had some chief something or other office sneer that 50 percent of advertising is wasted. We’ve all had that business of how much more it costs to acquire a customer than to retain one and, since June of 2012, we’ve been dealing […]

Derailed in Uxbridge 1 February 11

Conversations Matter

Oh dear, poor Radio Shack has bought the farm. To be honest, I thought they’d gone to Retail Heaven years ago, but apparently they struggled on far longer than I would have thought likely. Smarter people than me are going to analyze this one to bits, and I don’t doubt there are dozens of reasons […]

Mapping Your B2B Value Propositions February 04

Distance Between Decision-Makers and End Users is Key

One of my favourite business writers, Geoffrey James, once wrote that B2B selling is “not only different from B2C selling, it’s massively more difficult …” . Here’s the whole article. When we look at the marketing side of B2B, I’m not sure it’s any more difficult than B2C, but I suggest it is considerably more […]

Joy of LIfe Fountain January 26

Why Content is Social Media Dietary Fibre

I like to start my Monday mornings with a visit to LinkedIn. It’s a lazy sort of way to shake off the Netflix hangover and ease into the week with a nice view of what my network has been up to. I think it’s because  a lot of people realize on Sunday afternoon that they […]

bizmarketer redbubble labell January 19

Six Ideas for Getting Your Social Media Off the Ground

Patty’s company recently lifted some of its restrictions, and now allows most employees to access the web from their desks. The reason you did not hear the great cheer that arose is because, of course, they had been accessing it with their mobile devices for years and really didn’t notice. The Hand-Wringers, worried about someone […]

Osteria sign January 12

Social Media is Not the Telex Machine

About a thousand years ago, when I took my first job in the corporate world, my boss’s secretary gave me a little tour.  We saw the Corporate Overlord floor , we saw the typing pool (yes, those were real). There was a switchboard with crusty operators, a well-medicated tea lady and Dolores. “Dolores”, the secretary […]

Follow

Get every new post delivered to your Inbox.

Join 430 other followers